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Analytical marketer: how to transform your marketing organization

by Sweetwood, Adele | Davenport, Thomas H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 SWE-A (1). Checked out (1).

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Using Artificial intelligence in marketing: How to harness AI + maintain the competitive edge

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2019Availability: No items available : Checked out (1).

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