000 00436nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788131531822
082 _a658.8 FER-M
100 _aFerrell, O.C
245 0 _aMarketing strategy
250 _a6th ed.
260 _bCengage Learning
_aNew Delhi
_c2018
300 _axxiv, 587 p.
650 _aMarketing; Strategic planning
700 _aHartline, Michael D.
942 _cBK
999 _c10091
_d10091