000 00417nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788131519585
082 _a658.8 KUR-P
100 _aKurtz, David L.
245 0 _aPrinciples of Contemporary marketing
250 _a15th ed.
260 _bCengage Learning
_aNew Delhi
_c2013
300 _a662 p.
650 _aMarketing; Marketing-Management
942 _cBK
999 _c10107
_d10107