000			00503nam a2200157Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9788131528105
082			_a659.1 OGU-P
100			_aO'Guinn, Thomas C.
245		0	_aPROMO (Integrated marketing communication): A South-Asian perspective
260			_bCengage Learning _aNew Delhi _c2017
300			_a497 p.
650			_aAdvertising; Marketing communication
700			_aAllen, Chris T.; Semenik, Richard J.; Banerjee, Mohua
942			_cBK
999			_c10164 _d10164