000 00528nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9789386668639
082 _a659.1 OGU-A
100 _aO'Guinn, Thomas Clayton
245 0 _aAdvertising and integrated brand promotion: with coursemate
250 _a7th ed.
260 _bCengage Learning
_aNew Delh
_c2019
300 _a407 p.
650 _aAdvertising; Branding (Marketing)
700 _aAllen, Chris T; Semenik, Richard J.; Scheinbaum, Angeline Close
942 _cBK
999 _c10166
_d10166