000 00465nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788131531778
082 _a658.802 JAI-M
100 _aJain, Subhash C.
245 0 _aMarketing: planning and strategy
250 _a8th ed.
260 _bCengage Learning
_aNew Delh
_c2016
300 _a643 p.
650 _aMarketing-Planning; Strategic planning; Marketing
700 _aHaley, George T.
942 _cBK
999 _c10191
_d10191