000			00529nam a2200169Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9788131528242
082			_a659.1 SHI-A
100			_aShimp, Terence A.
245		0	_aAdvertising promotion and other aspects of integrated marketing communication
250			_a9th ed.
260			_bCengage Learning _aNew Delhi _c2016
300			_a727 p.
650			_aMarketing; Communication in marketing; Sales promotion; Advertising
700			_aAndrews, J. Craig
942			_cBK
999			_c10211 _d10211