| 000 | 00420nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9781849830409 | ||
| 082 | _a658.827 AAK-B | ||
| 100 | _aAaker, David A. | ||
| 245 | 0 | _aBuilding strong brands | |
| 260 |
_bSimon and Schuster _aLondon _c1996 |
||
| 300 | _a380 p. | ||
| 650 | _aBrand name products-Management; Intangible property-Valuation-Management | ||
| 942 | _cBK | ||
| 999 |
_c10351 _d10351 |
||