000 00461nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780060007737
082 _a658.827 RIE-T
100 _aRies, Al
245 0 _a22 Immutable laws of branding: How to build a product or services into a World-Class brand
260 _bHarperCollins
_aNoida
_c2002
300 _a255 p.
650 _aBrand name products-Management
700 _aRies, Laura
942 _cBK
999 _c10352
_d10352