000 00397nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9789351503903
082 _a658.827 AAK-A
100 _aAaker, David A.
245 0 _aAaker on branding
260 _bSage Publications
_aNew Delhi
_c2015
300 _a235 p.
650 _aBrand name products-Management; Branding (Marketing)
942 _cBK
999 _c10357
_d10357