000 00366nam a2200133Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780749474171
082 _a658.83 GRI-M
245 0 _aMarketing analytics: A practical guide to real marketing science
260 _bKogan Page
_aLondon
_c2015
300 _a232 p.
650 _aMarketing Research
942 _cBK
999 _c10504
_d10504