000 00410nam a2200133Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780749483395
082 _a658.8 KIN-U
245 0 _aUsing Artificial intelligence in marketing: How to harness AI + maintain the competitive edge
260 _bKogan Page
_aLondon
_c2019
300 _a206 p.
650 _aMarketing-Technological innovation
942 _cBK
999 _c10514
_d10514