000 00445nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9789332518377
082 _a659.1 CLO-I
100 _aClow, Kenneth E.
245 0 _aIntegrated advertising, promotion, and marketing communications
250 _a6th ed.
260 _bPearsons
_aNoida
_c2019
300 _a455 p.
650 _aAdvertising
700 _aBaack, Donald E.
942 _cBK
999 _c10869
_d10869