000 00461nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780099505693
082 _a302.13 HEA-M
100 _aHeath, Chip
245 0 _aMade to stick: Why some ideas take hold and others come unstuck
260 _bArrow Books
_aLondon
_c2008
300 _a323 p.
650 _aSocial psychology; Contagion (Social psychology); Context effect (Social psychology)
942 _cBK
999 _c10921
_d10921