000 00447nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9789332574144
082 _a659.1 MOR-A
100 _aMoriarty, Sandra
245 0 _aAdvertising & IMC: Principles and Practice
250 _a10th ed.
260 _bPerason's
_aNoida
_c2016
300 _a669 p.
650 _aAdvertising
700 _aMitchell, Nancy D.; Wells, William D.
942 _cBK
999 _c11059
_d11059