000 00494nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780070435551
082 _a658.8 WAL-M
100 _aWalker, Orville C.
245 0 _aMarketing strategy: Planning and Implementation
250 _a3rd ed.
260 _bTata Mc Graw Hill Education
_aNew Delhi
_c2001
300 _a393 p.
650 _aMarketing; Strategic planning
700 _aBoyd, Harper W.; Larreche, Jean-Claude
942 _cBK
999 _c11061
_d11061