000 | 00494nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9780070435551 | ||
082 | _a658.8 WAL-M | ||
100 | _aWalker, Orville C. | ||
245 | 0 | _aMarketing strategy: Planning and Implementation | |
250 | _a3rd ed. | ||
260 |
_bTata Mc Graw Hill Education _aNew Delhi _c2001 |
||
300 | _a393 p. | ||
650 | _aMarketing; Strategic planning | ||
700 | _aBoyd, Harper W.; Larreche, Jean-Claude | ||
942 | _cBK | ||
999 |
_c11061 _d11061 |