000			00375nam a2200145Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9780199464852
082			_a659.1 DUT-I
100			_aDutta, Kirti
245		0	_aIntegrated marketing communications
260			_bOxford University Press _aNew Delhi _c2018
300			_a489 p.
650			_aAdvertising
942			_cBK
999			_c11073 _d11073