| 000 | 00528nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9788126528059 | ||
| 082 | _a658.812 ZIK-C | ||
| 100 | _aZikmund, William G. | ||
| 245 | 0 | _aCustomer relationship management: Integrating Marketing Strategy and Information Technology | |
| 260 |
_bWiley _aNew Delhi _c2012 |
||
| 300 | _a179 p. | ||
| 650 | _aCustomer relationship Management; Marketing; Consumer behaviour | ||
| 700 | _aMcLeod, Jr, Raymond; Gilbert, Faye W. | ||
| 942 | _cBK | ||
| 999 |
_c11170 _d11170 |
||