000 00659nam a22002177a 4500
005 20230118131400.0
008 230118b |||||||| |||| 00| 0 eng d
020 _a9780070530423
082 _a658.809 ZEI-S
100 _aZeithaml, Valarie A.
245 _aServices Marketing: Integrating Customer Focus across the firm
250 _a3rd ed.
260 _aNew Delhi
_bTata McGraw-Hill Publishing Company Limited
_c2005
300 _a668
500 _aIncludes index
650 _aServices Industries-Marketing-India
650 _aServices Industries-Management
650 _aCustomer Services-Marketing
700 _aBitner, Mary Jo
942 _cBK
999 _c11319
_d11319