000			00698 a2200253 4500
005			20230213124408.0
008			230213b |||||||| |||| 00| 0 eng d
020			_a9789355321503
082			_a658.8342 MOT-C
100			_aMothersbaugh, David L.
245			_aConsumer Behavior: Building Marketing Strategy
250			_a14th ed.
260			_bMcGraw Hill _c2022 _aChennai
300			_a753p.
500			_aIncludes bibliographical references and index
650			_aConsumer behaviour
650			_aConsumer markets-India
650			_aConsumer research
700			_aHawkins, Del I.
700			_aKleiser, Susan Bardi
700			_aMookerjee, Amit
942			_cBK
942			_n0
999			_c11332 _d11332