000 01188cam a22003618i 4500
005 20230611202825.0
008 221024s2023 nju o 001 0 eng c
020 _a9781119906254
020 _a9781119906261
020 _z9781119906247
042 _apcc
082 0 0 _a658.8
245 0 0 _aKellogg on marketing /
_cedited by Alexander Chernev and Philip Kotler.
250 _aThird edition.
263 _a2301
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2023]
264 4 _c©2023
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
588 _aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 _aMarketing.
_92
700 1 _aChernev, Alexander,
_93
700 1 _aKotler, Philip,
_94
776 0 8 _iPrint version:
_tKellogg on marketing
_bThird edition.
_dHoboken, New Jersey : Wiley, [2023]
_z9781119906247
_w(DLC) 2022049585
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _cBK
942 _n0
999 _c11362
_d11362