000 | 00602nam a2200205Ia 4500 | ||
---|---|---|---|
005 | 20240124134724.0 | ||
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9789354600807 | ||
082 | _a659.1 BEL-A | ||
100 | _aBelch, George E. | ||
245 | 0 |
_aAdvertising and Promotion: _ban Integrated Marketing Communications Perspectives/ _cGeorge E. Belch, Michael and Keyoor Purani |
|
250 | _a12th ed. | ||
260 |
_bMcGraw Hill _aNew Delhi _c2023 |
||
300 | _aE.29p. | ||
650 | _aAdvertising | ||
650 | _aMarketing Communication | ||
700 | _aBelch, Michael A. | ||
942 | _cBK | ||
942 | _n0 | ||
999 |
_c11469 _d11469 |