000 00602nam a2200205Ia 4500
005 20240124134724.0
008 221102s9999 xx 000 0 und d
020 _a9789354600807
082 _a659.1 BEL-A
100 _aBelch, George E.
245 0 _aAdvertising and Promotion:
_ban Integrated Marketing Communications Perspectives/
_cGeorge E. Belch, Michael and Keyoor Purani
250 _a12th ed.
260 _bMcGraw Hill
_aNew Delhi
_c2023
300 _aE.29p.
650 _aAdvertising
650 _aMarketing Communication
700 _aBelch, Michael A.
942 _cBK
942 _n0
999 _c11469
_d11469