| 000 | 00731 a2200253 4500 | ||
|---|---|---|---|
| 005 | 20240808125639.0 | ||
| 008 | 230213b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789355321503 | ||
| 082 | _a658.8342 MOT-C | ||
| 100 | _aMothersbaugh, David L. | ||
| 245 |
_aConsumer Behavior: _bBuilding Marketing Strategy/ _cDavid L. Mothersbaugh et. al. |
||
| 250 | _a14th ed. | ||
| 260 |
_bMcGraw Hill _c2022 _aChennai |
||
| 300 | _a753p. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aConsumer behaviour | ||
| 650 | _aConsumer markets-India | ||
| 650 | _aConsumer research | ||
| 700 | _aHawkins, Del I. | ||
| 700 | _aKleiser, Susan Bardi | ||
| 700 | _aMookerjee, Amit | ||
| 942 | _cBK | ||
| 942 | _n0 | ||
| 999 |
_c11529 _d11529 |
||