000			00698nam a22002537a 4500
005			20250207183912.0
008			250207b |||||||| |||| 00| 0 eng d
020			_a9789355321503
082			_a658.8342 MOT-C
100			_aMothersbaugh, David L.
245			_aConsumer Behavior: Building Marketing Strategy
250			_a14th ed.
260			_bMcGraw Hill _c2024 _aChennai
300			_a753p.
500			_aIncludes bibliographical references and index
650			_aConsumer behaviour
650			_aConsumer markets-India
650			_aConsumer research
700			_aHawkins, Del I.
700			_aKleiser, Susan Bardi
700			_aMookerjee, Amit
942			_cBK
942			_n0
999			_c11604 _d11604