000 00602nam a22002057a 4500
005 20250210192409.0
008 250210b |||||||| |||| 00| 0 eng d
020 _a9788119896240
082 _a659.1 KUM-A
100 _aKumar, Ramesh S.
245 _aAdvertising, Brands and Consumer Behaviour:
_bThe Indian Context /
_cS. Ramesh Kumar and Anup Krishnamurthy
260 _bPearson's
_c2024
_aNoida
300 _aI.7p.
650 _aAdvertising-India
650 _aBrands and branding-India
650 _aConsumer Behaviour-India
700 _aKrishnamurthy, Anup
942 _cBK
942 _n0
999 _c11623
_d11623