000			00360nam a2200145Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9780471170686
082			_a658.83 KUM-E
100			_aKumar, V.
245		0	_aEssentials of marketing research
260			_bJohn Wiley _aNewYork _c1999
300			_a620 p.
650			_aMarketing research
942			_cBK
999			_c2192 _d2192