| 000 | 00445nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9788129702548 | ||
| 082 | _a658.827 KEL-S | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 | _aStrategic brand management: building, measuring, and managing brand equity | |
| 250 | _a2nd ed | ||
| 260 |
_bPearson education _aDelhi _c2004 |
||
| 300 | _axxvii,788p p. | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c3312 _d3312 |
||