000 00421nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788178293325
082 _a658.812 SZM-U
100 _aSzmigin, Isabelle
245 0 _aUnderstanding the consumer
260 _bResponse Books
_aNew Delhi
_c2003
300 _a202 p.
650 _aConsumer satisfaction; Consumer loyalty; Marketing; Consumer relations
942 _cBK
999 _c3389
_d3389