000 00411nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9781578512447
082 _a658.812 MCK-T
100 _aMckenna, Regis
245 0 _aTotal access: Giving customer what they want in anytime, anywhere world
260 _bHarvard Business School Press
_aBoston
_c2002
300 _axv,252 p.
650 _aCRM
942 _cBK
999 _c3617
_d3617