000 00411nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780814471012
082 _a658.802 LUT-M
100 _aLuther, William M
245 0 _aMarketing plan: how to prepare and implement it
250 _a3rd ed.
260 _bAmacom
_aNew York
_c2001
300 _axviii,318 p.
650 _aMarketing strategy
942 _cBK
999 _c3622
_d3622