| 000 | 00436nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9781578516001 | ||
| 082 | _a658.8 KOT-M | ||
| 100 | _aKotler, Philip | ||
| 245 | 0 | _aMarketing moves: a new approach to profits growth and renewal | |
| 260 |
_bHarvard Business School Press _aBoston _c2002 |
||
| 300 | _axii,193 p. | ||
| 650 | _aMarketing | ||
| 700 | _aJain, Dipak C | ||
| 942 | _cBK | ||
| 999 |
_c3678 _d3678 |
||