000 | 00445nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9780749442125 | ||
082 | _a658.827 IND-B | ||
100 | _aInd, Nicholas | ||
245 | 0 | _aBeyond Branding: How the new values of transparency and integrity are changing the world of brands | |
260 |
_bKogan Page _aLondon _c2004 |
||
300 | _axviii,236 p. | ||
650 | _aBrands; Branding; Marketing | ||
942 | _cBK | ||
999 |
_c3710 _d3710 |