000 00445nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780749442125
082 _a658.827 IND-B
100 _aInd, Nicholas
245 0 _aBeyond Branding: How the new values of transparency and integrity are changing the world of brands
260 _bKogan Page
_aLondon
_c2004
300 _axviii,236 p.
650 _aBrands; Branding; Marketing
942 _cBK
999 _c3710
_d3710