000 | 00411nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9780749442132 | ||
082 | _a658.827 GEL-G | ||
100 | _aGelder, SiccoVan | ||
245 | 0 | _aGlobal brand strategy: Unlocking brand potential across countries, cultures & markets | |
260 |
_bKogan Page _aLondon _c2004 |
||
300 | _axii,260 p. | ||
650 | _aBrand | ||
942 | _cBK | ||
999 |
_c3727 _d3727 |