000 00411nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780749442132
082 _a658.827 GEL-G
100 _aGelder, SiccoVan
245 0 _aGlobal brand strategy: Unlocking brand potential across countries, cultures & markets
260 _bKogan Page
_aLondon
_c2004
300 _axii,260 p.
650 _aBrand
942 _cBK
999 _c3727
_d3727