| 000 | 00434nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9788175541092 | ||
| 082 | _a658.827 KAP-S | ||
| 100 | _aKapferer, Jean Noel | ||
| 245 | 0 | _aStrategic brand management: Creating and sustaining brand equity long term | |
| 250 | _a2nd ed. | ||
| 260 |
_bKogan Page _aLondon _c2003 |
||
| 300 | _a443 p. | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c3740 _d3740 |
||