| 000 | 00395nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9780471414322 | ||
| 082 | _a658.827 TRO-B | ||
| 100 | _aTrout, Jack | ||
| 245 | 0 | _aBig brands big trouble: Lessons learned the hard way | |
| 260 |
_bJohn willey _aNew Delhi _c2001 |
||
| 300 | _a223 p. | ||
| 650 | _aBrands; Branding; Marketing | ||
| 942 | _cBK | ||
| 999 |
_c3750 _d3750 |
||