000 00461nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780750652254
082 _a658.802 PIE-M
100 _aPiercy, Nigel F.
245 0 _aMarket-led strategic change: A guide to transforming the process of going to market
250 _a3rd ed.
260 _bButterworth-Heinemann
_aNew York
_c2002
300 _axvi,762 p.
650 _aMarketing Strategies
942 _cBK
999 _c3802
_d3802