| 000 | 00438nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9788131719770 | ||
| 082 | _a658.827 KEL-S | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 | _aStrategic brand management: Building, measuring and managing brand equity | |
| 250 | _a3rd ed. | ||
| 260 |
_bPearson _aDelhi _c2008 |
||
| 300 | _a692 p. | ||
| 650 | _aStrategic brand management | ||
| 942 | _cBK | ||
| 999 |
_c4081 _d4081 |
||