000			00329nam a2200133Ia 4500
008			221102s9999 xx 000 0 und d
082			_a659.1 PAR
100			_aParthasarathy, V
245		0	_aAdvertising: Concepts and cases
260			_bICFAI Press _aHyderabad _c2004
300			_a169 p.
650			_aAdvertising
942			_cBK
999			_c4416 _d4416