000 00394nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a8178811936
082 _a658.827 CHA-B
100 _aChaturvedi, Brij Mohan
245 0 _aBrands and firebrands: insights from experts
260 _bICFAI Press
_aHyderabad
_c2004
300 _a166 p.
650 _aBrand; Branding; Marketing
942 _cBK
999 _c4428
_d4428