000			00459nam a2200157Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9780070581593
082			_a658.827 SEN-B
100			_aSengupta, Subroto
245		0	_aBrand positioning: strategies for competitive advantage
250			_a2nd ed.
260			_bTata McGraw-Hill Publishing _aDelhi _c2006
300			_a297 p.
650			_aBrands; Brand Positioning; Branding; Marketing
942			_cBK
999			_c4576 _d4576