| 000 | 00404nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9783540253600 | ||
| 082 | _a658.827 KOT-B | ||
| 100 | _aKotler, Philip | ||
| 245 | 0 | _aB2B brand management | |
| 260 |
_bSpringer _aGermany _c2006 |
||
| 300 | _a357 p. | ||
| 650 | _aB2B; Brand management | ||
| 700 | _aPfoertsch, Waldemar; Michi, Ines | ||
| 942 | _cBK | ||
| 999 |
_c4779 _d4779 |
||