000 00387nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780471309567
082 _a658.802 AAK-S
100 _aAaker, David A
245 0 _aStrategic market management
250 _a4th ed.
260 _bJohn Wiley
_aNewYork
_c1994
300 _a281 p.
650 _aStrategic management
942 _cBK
999 _c4823
_d4823