000 00405nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788131406274
082 _a658.827 RAY-B
100 _aRay, Santanu
245 0 _aBrand management: financial perspectives
260 _bICFAI university press
_aHyderabad
_c2007
300 _a217 p.
650 _aBrand Management; Branding; Marketing
942 _cBK
999 _c5460
_d5460