000			00373nam a2200145Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9788131503881
082			_a659.1 SHI-A
100			_aShimp, Terence A
245		0	_aAdvertising and promotion: an IMC approach
260			_bCengage Learning _aDelhi _c2007
300			_a650 p.
650			_aAdvertising
942			_cBK
999			_c5556 _d5556