000			00490nam a2200169Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9780070581944
082			_a659.1 BEL-A
100			_aBelch, George E
245		0	_aAdvertising and promotion: an integrated marketing communications perspectives
250			_a6th ed.
260			_bTata McGraw Hill _aDelhi _c2008
300			_a779 p.
650			_aAdvertising; Marketing Communication
700			_aBelch, Michael A
942			_cBK
999			_c5557 _d5557