000 00397nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780749454685
082 _a658.827 TUN-B
100 _aTungate, Mark
245 0 _aBranded male: marketing to win
260 _bKogan Page
_aLondon
_c2008
300 _a228 p.
650 _aBranding; Male consumers; Target marketing; Marketing
942 _cBK
999 _c5760
_d5760