000 00386nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780070080317
082 _a659.1 SHA-A
100 _aShah, Kruti
245 0 _aAdvertising and promotions: an IMC approach
260 _bTMH
_aDelhi
_c2009
300 _a987 p.
650 _aAdvertising
700 _aD'souza, Alan
942 _cBK
999 _c5823
_d5823