000 00383nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780070667662
082 _a659.1 ARE-C
100 _aArens, William F
245 0 _aContemporary Advertising
250 _a10 ed.
260 _bTMH
_aNew Delhi
_c2008
300 _a614 p.
650 _aContemporary; Advertising
942 _cBK
999 _c5946
_d5946