| 000 | 00448nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9781422121153 | ||
| 082 | _a658.8342 ZAL-M | ||
| 100 | _aZaltman, Gerald | ||
| 245 | 0 | _aMarketing metaphoria: what deep metaphors reveal about the minds of consumers | |
| 260 |
_bHBS Press _aBoston _c2008 |
||
| 300 | _a230 p. | ||
| 650 | _aMarketing; Consumer | ||
| 700 | _aZaltman, Lindsay H. | ||
| 942 | _cBK | ||
| 999 |
_c6119 _d6119 |
||