000 | 00504nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9780070229525 | ||
082 | _a658.827 POS-G | ||
100 | _aPost, Richard S. | ||
245 | 0 | _aGlobal brand integrity management: How to protect your product in Today's Competitive Environment | |
260 |
_bTata Mc Graw Hill Education Pvt. ltd. _aNew Delhi _c2008 |
||
300 | _a309 p. | ||
650 | _aBrands; Branding; Marketing | ||
700 | _aPost, Penelope N | ||
942 | _cBK | ||
999 |
_c6121 _d6121 |