000 00504nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780070229525
082 _a658.827 POS-G
100 _aPost, Richard S.
245 0 _aGlobal brand integrity management: How to protect your product in Today's Competitive Environment
260 _bTata Mc Graw Hill Education Pvt. ltd.
_aNew Delhi
_c2008
300 _a309 p.
650 _aBrands; Branding; Marketing
700 _aPost, Penelope N
942 _cBK
999 _c6121
_d6121